Referring to the ruthless war raging inside the artist and actor of contemporary art - whereby artistic innovation and the act of pure creation battle with the desire (expectation even) of attaining a form of notoriety, 'at all costs' - this series challenges us to question current trends in contemporary art.
Taking a fresh look at the notion of art as a form of production, Norman Gekko draws the viewer's attention to consider; what is the function of an artist? and how does the artist's practices reflect upon the image of the artist in society?